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New Product Development

Packaging design

Brand architecture & portfolio

VIKOS TONIC ZERO

A meal from Mpar Mpee Kiou, including french fries in branded paper, a soda cup with a typographic pattern, and "Badass Burgers" takeaway boxes on a wooden table.

The industrial interior design of the Mpar Mpee Kiou restaurant, showing a large red marquee arrow light mounted on a yellow shipping container.

A close-up of a graphic element from the Mpar Mpee Kiou branding, showing an illustration of a hand holding a black flag with the red "MMK" monogram.

A close-up of the open menu for Mpar Mpee Kiou, showing the "BADASS ΜΠΕΡΓΚΕΡΣ" (Badass Burgers) section with a rock-and-roll hand and burger illustration.

The red ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ logo shown over the modern interior of the burger restaurant, featuring white tiles and cinder block walls.

Rebranding

Logo redesign

Packaging redesign

Art direction

Verbal branding

Communication design

MPAR MPEE KIOY

The new Fourlis corporate logo in white, shown as a modern sans-serif wordmark on a solid red background.

Brand strategy & positioning

Brand system

Environmental branding

FOURLIS

A close-up of the Tzanis Rakomelo Honey Liqueur bottle, showing the label's detailed illustration of a ram (agrimi) in a colorful Cretan landscape, set against dark rocks.

The full product line of Tzanis spirits, showing three bottles (Aged Tsikoudia, Rakomelo, and Tsikoudia) with illustrative labels, staged on dark rocks against a black background.

Illustration

Logo design

TZANIS

A package of Melissa Spaghetti No. 6 lying horizontally on a bed of dried wheat stalks, which are set against a solid blue background.

Brand portfolio architecture

MELISSA

A close-up, angled shot of the 4 DROPS extra virgin olive oil bottle, focusing on the "4" logo and the minimalist white label designed to look like a dripping drop.

New brand development

Naming

4DROPS

A top-down shot of a classic glass bottle of Vikos Cola, with its red label, submerged in a large bed of ice cubes.

Product design

VIKOS COLA GLASS

A close-up of the Vikos Cola PET bottle product line, showing the Stevia (green label), Classic (red label), and Zero Sugar (black/red label) varieties, all featuring the new packaging design by 2yolk.

A 3D render of the Vikos Cola PET bottle product line—Stevia (green label), Classic (red label), and Zero Sugar (black/red label)—staged on white geometric steps against a red tiled wall.

A stylized 3D render of a Classic Vikos Cola can floating above a black podium, set against a graphic backdrop of paper-craft mountains, cone-shaped trees, and clouds on a dark grey background.

A high-speed photograph of a Classic Vikos Cola PET bottle splashing sideways into dark water, creating a large, dynamic splash against a solid black background.

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Rebranding 

VIKOS COLA

A flat lay of four different "AB Ready Meals" by Akis Petretzikis, showing the colorful packaging sleeves next to the prepared meals, including Turkey Burger, Gemista, Salmon, and Curry Chicken.

AB READY MEALS

A product lineup of three TROFICO Kalamata Olive stand-up pouches in blue hues, including Pitted, Baby Pitted, and Garlic flavors, with olives floating on the packaging.

A close-up of the TROFICO logo and 'SINCE 1952' tagline, embossed (debossed) onto a piece of textured, light gray paper, with plant shadows cast across the surface.

A red stand-up pouch of TROFICO Greek Green Olives Stuffed with Pimento, featuring floating olive illustrations, set against a white linen background with a fresh olive branch.

TROFICO

A lineup of three posters for the Aeschylia Festival 2024, featuring the geometric typographic design in red, teal/blue, and orange, displayed outdoors against a harbor or seafront background.

Brochure design

Poster design

AISXYLEIA 2024

A mint green poster for the Aeschylia Festival 2023, featuring an abstract collage of colorful shapes and graphics, lying on a stone path next to a low stone wall with the sea in the background.

AISXYLEIA 2023

A lineup of three posters for the Aeschylia Festival '22, featuring the hand-painted watercolor flower graphic in green, red, and yellow, pasted on a wall with leaf shadows and a person walking by.

AESCHYLIA 2022

A white bottle of Chris Family (Οικογένεια Χριστοδούλου) almond milk (ΑΜΥΓΔΑΛΟ), shown from above on a pink background with whole almonds arranged in a pattern.

New sub-brand development

CHRIS FAMILY PLANT MILKS

The Pharmasept Mama's skincare product line, including the Anti-stretch marks cream, Firming Body Lotion, and Gentle Shower Gel, displayed on a pink podium with spheres.

PHARMASEPT MAMA’S

A product shot of The Grecíals, showing a bottle of Extra Virgin Olive Oil from Crete and a jar of Kalamata Olives, staged with rustic driftwood and olive branches.

THE GRECIALS

A stylized image of Pharmasept Heliodor face sun cream, showing the tube and box floating dynamically with a yellow beach ball, toy shovel, and star mold against a bright yellow and blue background.

HELIODOR

A close-up, repetitive view of four Pharmasept Kids Soft Bath pump bottles, highlighting the clean white packaging and the playful, color-coded geometric patterns on the labels.

A playful 3D rendered scene displaying the Pharmasept Kids product line—including shampoo, bath foam, and body lotion—staged creatively on colorful, geometric blocks.

A bottle of Pharmasept Kids Soft Bath (απαλό παιδικό αφρόλουτρο), featuring the minimalist white packaging with colorful patterns in the background, set against a colorful, wave-like graphic.

A stylized display of three Pharmasept Kids products—Soft Hair Shampoo, Soft Bath, and Roll-on Deodorant—staged on colorful, geometric shapes (pink cylinder, yellow cube, and half-circles) against a beige background.

Rebranding  

PHARMASEPT KIDS

A product lineup of three rebranded Klinex hygiene spray bottles (yellow All-Purpose, green All-Purpose, and orange Kitchen), displayed with colorful stacked cleaning sponges on a blue background.

KLINEX

A flat lay showing the Meallion 'Plant-Based Meatballs' packaging next to a white plate with the prepared meal of meatballs, broccoli rice, and corn, with a person's hands eating.

Corporate identity

Website design

MEALLION

A poster for the Aeschylia Festival 2021 (ΑΙΣΧΥΛΕΙΑ 21), featuring a minimalist, colorful geometric circle graphic, hanging from two binder clips against a studio wall.

AESCHYLIA 2021

A bottle of OceanIQ laundry detergent (υγρό πλυντηρίου) floating dynamically over a bed of fishing nets, with a background showing a school of fish underwater inside a blue circle graphic.

OCEANIQ

A 3D render of the rebranded Vitam Soft plant-based spread tub, shown floating with the lid open and a metal butter knife inserted into the spread, against a blue background.

VITAM

Full product portfolio of four rebranded Vechro Oxidol paint cans

Vechro Oxidol rebranded packaging of two SKUs aligned

Vechro Oxidol paint can rebranded in black background

VECHRO OXIDOL

A flat lay image showing a pink box of Cocoon 'Normal' cotton sanitary pads, next to a pair of cupped hands holding fresh cotton bolls, all on a pink background surrounded by scattered cotton.

COCOON

A can of Vikos Pink Grapefruit mixer on a pink podium, set against a pink background with an arch and grapefruit slices and leaves floating around it.

VIKOS MIXERS

A stylized image of a sliced orange half covered in dripping dark chocolate, resembling a sweet totem or figure, set against an orange-to-white gradient background.

HATZIYIANNAKIS CHOCO BITS

The redesigned logo for Merenda (by Pavlidis), showing the bold, rounded wordmark in blue, red, and white, set against a solid blue background.

MERENDA

The full Scandal ice cream product line, including large tubs, small tubs, and cones for Chocolate Orgy, Hazelnut Brownie, and Vanilla Secrets, staged on colorful geometric steps.

A dense, repeating flat lay pattern of the Scandal ice cream product line, featuring a mix of large tubs, small tubs, and cones for the 'Chocolate Orgy' and 'Vanilla Secrets' flavors.

A high-angle product lineup of three Scandal ice cream tubs, showing the 'Chocolate Orgy' (purple), 'Hazelnut Brownie' (green), and 'Vanilla Secrets' (orange) packaging, with their illustrated lids clearly visible.

Three tubs of Scandal ice cream, showing the flavors Hazelnut Brownie (green), Chocolate Orgy (purple), and Vanilla Secrets (orange), floating dynamically against a light yellow background.

SCANDAL

A dynamic shot of Κάμπος Χίου (Kampos Chiou) juice cartons floating, featuring the Lemon and Mandarin flavors with their respective bird and fruit illustrations, surrounded by floating leaves.

CHIOS GARDENS FRUIT DRINKS

A stylized flat lay of Easy Bake Choco Muffins mix packaging, surrounded by two baked muffins and chunks of dark chocolate, set against a white background with two red circles.

EASY BAKE

The minimalist black logo for the Aeschylia Festival (Αισχύλεια Φεστιβάλ), featuring the Greek text and a stylized "AV" monogram, set against a solid, bright yellow background.

Corporate identity 

Branding system

Digital branding & social media

AESHYLIA FESTIVAL

A repeating diagonal pattern of the blue Merenda Snack packaging, showing the wafer bar filled with chocolate hazelnut spread, set against a solid blue background.

MERENDA SNACK

A canister of LA MIA STEVIA Crystalline sweetener floating dynamically among a slice of cheesecake with berries, a splashing cup of coffee, fresh stevia leaves, and spoons against a green background.

LA MIA STEVIA

A product lineup of three VECHRO PAINTS smaltoplast paint buckets, showing the 'SILK' (purple), 'KITCHEN & BATH' (pink), and 'THERMO' (yellow) varieties, all floating against a dynamic yellow and pink background.

VECHRO SMALTOPLAST

A close-up, angled shot of several Pummaro tomato product cartons, including 'Classic' (Κλασικό) and 'Selected' (Επιλεγείς) varieties, showing the rebranded packaging with its wooden crate graphic and fresh tomato illustrations.

A top-down, flat lay shot of two Pummaro Diced Tomato (Ψιλοκομμένο) tin cans, nestled inside a wooden crate filled with fresh, ripe red tomatoes on the vine.

The rebranded Pummaro tomato product line, showing a variety of packaging formats including cartons, a glass bottle, and a tin can, all featuring the new rustic design and displayed on a wooden table.

A carton of Pummaro Classic 100% Greek tomatoes, sitting on a rustic wooden table surrounded by fresh, out-of-focus tomatoes on the vine and basil.

PUMMARO

The minimalist white logo for "του Πρεβεζάνου" (tou Prevezanou), featuring a stylized 'Π' monogram inside a circle, set against a solid black background.

TOU PREVEZANOU

A product lineup of two Κάμπος Χίου λοw! (Kampos Chiou low) juice cartons, showing the Lemon (ΛΕΜΟΝΙ) and Mandarin (ΜΑΝΤΑΡΙΝΙ) flavors floating dynamically with fresh fruit against a green background.

CHIOS GARDENS λOW

A dynamic flat lay pattern of the rebranded Daskalakis Fresh Seafood Delicacies packaging, showing the color-coded, vacuum-sealed packs for perch, redfish, sole, squid, and cod on a blue background.

Tagline

DASKALAKIS

A blue and yellow abstract graphic poster for the Aeschylia Festival 2020, featuring a 3D white geometric shape, a yellow line forming the letters "A" and "V" and the numbers "2" and "0," all on a blue textured background.

Social media campaign

AESHYLIA FESTIVAL 2020

A black tub of SO & JO 'melitzanosalata' (Greek aubergine dip), showing the purple label with a woodcut-style illustration of an aubergine, set against a playful, abstract purple text background.

SO & JO

A flat lay image of the VECHRO PAINTS logo, featuring a green, stylized icon of a paint can and leaf, set next to two open paint cans (blue and green) and a green plant, all on a white textured surface.

VECHRO

A product lineup of 39/22 Greek Extra Virgin Olive Oil tin bottles, with the green "Koroneiki Variety" in sharp focus in the center, and yellow and blue versions blurred in the background, all on a white studio surface.

39/22

A poster for the Aeschylia Festival 2019, featuring a bold, black typographic design where the word "ΑΙΣΧΥΛΕΙΑ" (Aeschylia) forms two pillars, set on a split white and yellow background.

AESHYLIA FESTIVAL 2019

A product shot of two Scandal '2 Spoons' ice cream tubs in 'Mocha & Vanilla Caramel' flavor, showing the orange and black packaging on a reflective black background.

SCANDAL 2SPOONS

A L'artigiano pizza delivery box, featuring a kraft paper background with playful, hand-drawn typography and food illustrations in red, green, and black, all on a white wood surface.

A flat lay of the complete L'artigiano takeaway packaging system, showing the branded boxes for 'Grande Pizza', pasta, club sandwiches, salads, and burgers, all featuring the rustic, illustrative brand identity.

A close-up of the L'artigiano delivery box packaging, showing the kraft paper texture and the brand's custom typography and food illustrations for "La Vera Cucina Italiana," "BBQ," and "Patatine Fritte."

L’ ARTIGIANO

The new logo for ADAPTIT, featuring an orange-to-yellow abstract 'A' icon and the white typographic wordmark "ADAPTIT" with the tagline "EVOLUTION DRIVERS" on a dark grey background.

ADAPTIT

The minimalist logo for "μικρά μεγάλα" (mikra megala), a Greek dairy store (ΠΡΑΤΗΡΙΟ ΓΑΛΑΚΤΟΚΟΜΙΚΩΝ), featuring a blue milk carton icon and playful, two-tone blue typography on a light grey background.

Retail spaces

MIKRA MEGALA

A product lineup of three Scandal by Stelios Parliaros ice cream tubs, showing the 'Vanilla Parfait', 'Chocolate Cake', and 'Lemon Pie' flavors, all in premium black packaging on a dark reflective surface.

SCANDAL x STELIOS PARLIAROS

A flat lay photo showing PINAR PROTEIN vanilla and chocolate milk cartons, surrounded by fitness equipment like blue running shoes, dumbbells, and a yoga mat on a colorful yellow and purple background.