Mapping & understanding today
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/heart-crone-1.png)
Defining & articulating the emotions
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/icon-red-1.png)
Pinpointing reality
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/icon-blue-1.png)
Unveiling the brand’s heart
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/icon-heart-1.png)
Creating & expressing
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/color-heart-1.png)
Evaluating & finalizing
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/bed-1.png)
Deploying across touchpoints
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/brand-birth/touchpoints-1.png)
2yolk Branding
55, Attikis str. 152 35 Athens, Greece
t +30 210 68.98.570
info@2yolk-branding.com
Thomas Edison once said, genius is 1% inspiration and 99% perspiration. We couldn’t agree more. We follow a very detailed process to approach the rigorous task of giving birth or new life to a brand.
From A to Z, a brand’s birth is a congruent whole of creativity and data. Nothing is left to chance when you aim to create a truly disruptive brand universe.