Brands thrive when their heart beats in a pattern that people recognize unconsciously; like babies recognize the heartbeat of their mother that makes them feel happy and secure in her arms.
This is what we do at 2yolk. We make a brand’s heart sound familiar to the people who connect with it.
Brands need strategy to reveal their true heart.
![](https://api.2yolk-branding.com/wp-content/uploads/gifs/intro-01-2.png)
Great design is made from the heart.
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/intro-02-resized.png)
The synergy between strategy and design makes a brand's heart beat.
![](https://api.2yolk-branding.com/wp-content/uploads/infographic/color-heart.png)