Daskalakis is a family business based on the island of Crete. A revamp of its corporate identity and product packaging was a prerequisite, if this company was to earn a competitive position among the powerful brands in the category. On the Greek market, where fresh fish are abundant, frozen fish are treated with suspicion, both as regards their nutritional value and their flavour. Therefore, the brand’s new packaging had to convey the concepts of quality and excellent flavour.

To bring the company’s product packaging into the new era, we chose a blue colour that evokes the Greek, island origins of the brand, and is inspired by traditional wooden fishing boats. Every type of fish and seafood depicted on the packaging, was photographed with popular Greek ingredients, while the recipes on the back provide inspiration. The result is a brand that conveys the excellent quality of its products.