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Functional foods: kickstarting a new food category in Turkey.

Pinar protein milk Tetra Pak packages of vanilla and cocoa variants next training equipment

Pinar, the market leader in the milk and dairy category in Turkey, assigned to us with the design of the first protein milk drink to be released in the Turkish market, a brand that aimed to set the pace in the functional foods market segment.

Making the most of the prismatic Tetra Pak® container, we created a contemporary visual and gave the protein content and nutrition claims a dominant role on the pack, adding to the differentiation of the product. The eye-catching pattern, with a clear reference to contemporary sportswear design, provided the necessary color variation for the two product flavors and synchronized the product with its target audience: the increasingly influential group of wellness consumers.