Pinar, the market leader in the milk and dairy category in Turkey, assigned to us with the design of the first protein milk drink to be released in the Turkish market, a brand that aimed to set the pace in the functional foods market segment.

Making the most of the prismatic Tetra Pak® container, we created a contemporary visual and gave the protein content and nutrition claims a dominant role on the pack, adding to the differentiation of the product. The eye-catching pattern, with a clear reference to contemporary sportswear design, provided the necessary color variation for the two product flavors and synchronized the product with its target audience: the increasingly influential group of wellness consumers.