Pharmasept is a leading Greek company in the pharmacy sector, with a constantly expanding portfolio of top-quality skincare and hygiene products. Over the last 3 years, the Pharmasept portfolio has been gradually redesigned, to provide it with a consistent and identifiable image on pharmacy shelves. Within this framework, the redesigned Pharmasept logo has earned increased visibility, entrenching its own white space on the brand’s packaging.

Thus, the design of the new Mama’s range is in keeping with the Pharmasept house style, which divides the packaging in two parts: the part belonging to the Pharmasept logo and the range name, and the part containing the claims and the main design element. In the Mama’s range, the gradient colour treatment for the lower half was chosen in keeping with the brand’s other specialized skincare and hygiene ranges. The dusty pink colour coding connotes warmth, affection and tenderness, emotions that are attached to motherhood and self-care.