A brand extension that led to a brand restart.
Scandal ice creams by Evga is a large family of products and among the most popular Greek brands in its category. Following the rebranding of the basic and premium Scandal series, we were asked to launch yet one more: the new double flavor ice creams.
We named the series 2Spoons after the double mashup of flavours. We chose a vertical arrangement of the typography and the product’s demo as a visual reference to the vertical placement of the flavours inside the tub. The eccentric pile of ingredients and the vivid pop colours created a disruptive brand block and soon 2Spoons proved to be an image boost for the Scandal brand.