Aeschylia Festival represents a unique blend of ancient heritage and contemporary art, and each year we have the honor of crafting a visual campaign that encapsulates its spirit and vision. For 2023, the concept embodied the powerful notion of reclaiming the past as a catalyst for future change. This theme resonates deeply with Elefsina’s rich history and its ongoing transformation into a vibrant cultural hub. The concept highlights how ancient traditions and contemporary creativity converge, fostering a rebirth that is not just a return to roots but a redefinition of what the future holds. We crafted a series of dynamic and thought-provoking designs that echo the festival’s eclectic mix of performances, music, dance and visual arts.

More specifically, we used bold, modern typefaces to contrast and complement the classical motifs, symbolizing the festival’s bridge between past and present. The layouts are structured yet fluid, reflecting the dynamic interplay of tradition and innovation. A carefully selected color scheme merges the earthy tones of Elefsina’s ancient landscapes with vibrant, contemporary hues, representing the city’s transformation and the festival’s diverse artistic expressions. Our visual compositions include layered images and abstract forms that evoke the archaeological richness of Elefsina and its evolving identity. This collage technique aligns with the festival’s use of ancient texts and modern narratives, creating a cohesive visual metaphor for rebirth and redefinition.

The designs are applied across various media including the program, posters, entry cards, and merchandise such as t-shirts and bags. We also adapted the visuals for social media platforms and the festival’s website, ensuring a consistent and immersive experience across all touchpoints.