Vitam’s rebranding wins an Ermis Gold
Vitam has been one of the most historic Greek love brands for over 70 years.
Its rebranding was a perfect chance to unearth the emotions and nostalgia attached to it for older fans and to make it relevant to the new generation. The project has been a badge of honour in our portfolio and, just recently, a Golden Ermis award on our shelf. We are deeply honored this project enjoyed, since day one, the appreciation of our peers among the design community and the hearts of the brand’s loyal consumers.