Platinum Pentaward for Oceaniq
A remarkable win was accomplished by 2yolk, as the first agency internationally to be awarded a Platinum distinction in the novel category of Sustainable Design of the Pentawards.
2yolk’s achievement in the major international competition is centered around the design of the new line of vegan detergents and cleaning products Oceaniq, which are available exclusively in the stores of AB Vassilopoulos. It is an extraordinary brand due to its use of innovative packaging composed entirely of recycled fishing nets, retrieved from oceans and seas.
Oceaniq branding has successfully translated AB Vassilopoulos’ strategy on sustainability and consumer awareness in creating a new generation of brands that protect the planet and our future. The name of the product line refers to the smart packaging that provides a solution to the management of plastic waste, while the design is inspired by the prosperity and richness of marine life. Sustainable packaging is definitely one of the biggest bets that brands must win in the near future and this urgent need is reflected in this new category of the Pentawards.