This was a project compelled by the fact that the previous packaging failed to gain children’s approval, as it was perceived as too “childish”. The brand was in need of a total makeover that would celebrate youthfulness through a fun and exciting approach. We turned to color blocking, playful layering and a pinch of POP to redefine the Kids line; an obvious reference to the Memphis Group design movement of the ‘80s.

This was a rebranding that gratified us in more ways than one, since it was instantly greeted with a remarkable increase in sales in the pharmacy market. Learn more about the project.