The first retail brand of a Greek family of olive enthusiasts targets the international market and reintroduces Greek olives to millennials.

The third generation of the Greek olive processing company Trofico combines tradition and mastery in selecting the finest Greek olive varieties with a fresh approach to marketing this timeless Mediterranean superfood. Their decision to market the olives in small, practical doypack® packaging removes the rusty label of the Mediterranean table delicacy from the product, aiming to make it available to everyone, as a super healthy and nutritious all-day snack.

Branding aimed to build a trendy, fun and delicious foodie brand. The packaging moved past the folk references to Greekness to meet the new generations of consumers who are following the strong wellness and veganism trends, especially in their food choices.

Vibrant colours and juicy product demos take centre stage on the packaging to help consumers navigate the brand’s extensive portfolio of many varieties of plain and stuffed olives. The result reintroduces the Greek olive as an easy 24-hour on-the-go nibble!