A minor lifting led to a bigger logo. P.s. it was not upon client’s request.
Evga Scandal ice creams are one of the most popular Greek brands in their category. On the occasion of the launch of new flavors and changes in the size of some SKUs, the packaging required a lifting, to renew consumer interest and to strengthen the image of the brand family on the shelf.
Scandal’s image renewal was centered around few but dynamic moves. Bold typography was one of them. The Scandal logo took on cinematic dimensions over shots of rich scoops. And in order to maximise the sense of indulgence, we used the tub lids to reveal the exciting textures of the ice cream.