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Entering the plant milks market by milking the past.

Chris Family, an established Greek natural fruit juice brand, is entering the plant-based drinks market with the launching of almond milks. The branding exercise sought to create a new visual language for the products in this category. Thus, we followed a fresh approach that directly references plant-based milks as the healthy alternative to conventional milk, with an equal nutritional value.

We created a custom-designed packaging that evokes traditional white milk bottles. The clean, curvaceous and nostalgic bottle looks like it just left the farm, connoting the freshness and purity that has accompanied the concept of milk for centuries.

The bottle is dressed with a matte shrink sleeve label, allowing us to create a 360-degree artwork that takes advantage of its charming curves. Equally, the tall, thin lettering embraces the bottle and, combined with cool, pastel colours, expresses the product’s lightness and healthiness. The matte texture of the packaging is interrupted only by the spot UV printing on the fresh almond demo and brand logo. The resulting brand pushes the category’s rule-book forward, even by looking back with a certain nostalgia.