A brand with a cult following and a cheeky sense of humor, ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ has always stood out in the casual dining and burger scene. Our challenge at 2yolk was to evolve the brand, strategically and visually, while keeping its signature personality intact.

We redefined the brand strategy and refreshed its visual identity, infusing it with a contemporary design and verbal language that preserved its trademark playfulness.

The updated logotype maintains the iconic three-line structure but introduces modern typography inspired by the stacked layers of a burger. Bold, structured, and deliciously impactful, the new design elevates recognition. A bespoke MMK monogram was developed as a compact signature for packaging and communication.

The new tone of voice, blending Greeklish and English, gives the brand a fluid and dynamic rhythm that reflects its witty character. In-store materials came to life with illustrations, custom placemats for themed burgers, and immersive environmental graphics. Packaging design embraced bold typography to highlight the brand’s “always exaggerating” philosophy.

Working closely with the architectural team, we extended the brand language into the physical space, enhancing the dining experience through design integration.

This rebranding project bridges ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ’s legacy with today’s audience, making it more relevant, expressive, and fun than ever before.